RIFF, the Reykjavik International Film Festival, is Iceland's number one film event with more than 
25.000 guests annually. We were asked to design the 2011 campaign which drew record numbers.

Filmünd Reel is the festivals biggest fan and is the face of this years campaign. The Reykjavik International Film Festival is still growing in size after 8 years, because of dedicated fans like him. 

Filmünd Reel's costume is made out of 35mm film strips. 

Art direction and design

Art direction and photography

Tryggvi Gunnarsson
Awards:
- Silver award in Any Other category at the Art Director Club awards of Europe.
- Award in Open category at the Icelandic Association of Graphic Design Awards.
- Nomination in Student category at the Icelandic Association of Graphic Design Awards.
Thank you

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